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Como uma experiência ruim gera churn no Brasil

Posted: Apr 04, 2023

A Opensignal analisou a experiência com telefonia móvel dos usuários que mudaram para outras operadoras – usuários da Opensignal que utilizam smartphones e mudaram de operadora de telefonia móvel no último trimestre de 2022. Observamos que os usuários que mudaram para outras operadoras ficaram mais tempo sem sinal na operadora anterior, comparado à experiência média de todos os usuários da rede da operadora de telefonia móvel de origem.

Poor network experience drives churn in Brazil

Posted: Apr 04, 2023

Opensignal analyzed the mobile experience of Leavers — those Opensignal smartphone users who moved to a new mobile operator in the last quarter of 2022. We observed that Leavers spent more time with no signal on their old operator compared with the average experience of all users on their original mobile operator’s network. Looking at the experience of our 5G users before they switched operators, Leavers generally observed slower overall download and upload speeds on their old operator, compared to the network averages.

日本における衛星スマートフォンのビジネスチャンスを定量化

Posted: Feb 05, 2023

iPhone 14の発売により、スマートフォンによる衛星通信が世界の一部の市場に導入され、日本など他の市場にもまもなく導入される予定です。しかし、双方向メッセージや通常のインターネット接続など、緊急通信以外のサービスについては、特に日本のように強力なモバイルネットワークを持つ先進国においては、その機会がどの程度あるのかが不明です。

Opensignalの新しい分析では、日本のスマートフォンユーザーは、モバイルサービスを利用できない時間がわずか0.41%で、世界で3番目に優れた「電波のない」時間を記録しています。日本のユーザーほど携帯電話への接続頻度が高い市場は、アジア以外にはありません。世界的に見ても、韓国のユーザーがサービスを受けられない時間が最も少ない(0.22%)。日本が好調であるにもかかわらず、日本全国でモバイル・サービスのギャップを埋めるために、衛星接続のニーズが残っています。

Quantifying the satellite smartphone opportunity in Japan

Posted: Jan 30, 2023

With the iPhone 14 launch smartphone satellite connectivity has now arrived in some global markets, and will likely arrive soon in others, like Japan. But the extent of the opportunity for services beyond emergency communications, such as two way messaging and regular Internet connectivity, is uncertain especially in advanced markets like Japan with strong mobile networks.

Benchmarking the global 5G experience

Posted: Feb 03, 2021

5G is still near the beginning of its decade-long era. No mobile technology stands still, so we must continue to analyze the real-world experience and see how it changes and improves. Here we analyze Opensignal’s global 5G data from real mobile users to identify the leading countries and quantify their 5G mobile experience.