The politics of Wi-Fi names

Just for fun … we took a look at how Wi-Fi routers are being named to show political allegiance. We loved @hawaii‘s description of this as “virtual bumperstickers”.

Full report here.

We mapped over two thousand Wi-Fi routers that seemed to be named either to support or criticise political figures. We then assigned them sentiment values. According to this rather crude (but kind of fun) study we found that Obama is popular around the world but least popular in the USA.

In Buenos Aires there seems to be even greater fervour in using WiFi names to express solidarity with or dislike of politicians.

WiFi routers in central Buenos Aires

The data is pretty messy and our mapping of WiFi name to sentiment leaves something to be desired as Erick Mack pointed out on CNet: “who knows if the router in Colorado that goes by ‘ObamaMiracleNetwork’ was named sarcastically or not?”

One last image, because we love it, Devin Coldewey’s WiFi-Flag mashup:

Now read the report!

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One Response to The politics of Wi-Fi names

  1. Brother Cavil says:

    Word to the wise: If you see “GOBAMA” or the like in northern Alabama, it probably isn’t in reference to the President.

    So, yeah, it needs work…

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