The Indian telecoms world is completely unique. Never before have we seen a market of such magnitude, regional and cultural diversity, and growth potential. OpenSignal has chosen to publish our latest report in a bespoke format to allow us to dive into the level of analysis we think this unique market deserves. We’ve introduced a new series of top-level metrics for the first time in this report, giving awards for 4G Availability, Download Speed Experience, Upload Speed Experience, Latency Experience and Video Experience. We have also included regional awards for India’s five national operators Airtel, BSNL, Idea, Jio and Vodafone across all 22 telecoms circles.
We saw a three-way tie in our new, first-of-its-kind Video Experience metric, as Airtel, Jio and Vodafone all came within a point of each other. Our Video Experience metric analyzes the video quality consumers see over mobile networks, ranking operators on a scale of 0-100, taking into account video load time, stalling rates during video playback and picture quality.
To succeed with a high score in Video Experience, operators must ensure there are no weak links anywhere in their infrastructure which could affect mobile video delivery to smartphone users. As India’s mobile networks get faster and faster, consumer habits are changing — and the thirst for video content is now shaping operator strategy.