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Como uma experiência ruim gera churn no Brasil

Posted: Apr 04, 2023

A Opensignal analisou a experiência com telefonia móvel dos usuários que mudaram para outras operadoras – usuários da Opensignal que utilizam smartphones e mudaram de operadora de telefonia móvel no último trimestre de 2022. Observamos que os usuários que mudaram para outras operadoras ficaram mais tempo sem sinal na operadora anterior, comparado à experiência média de todos os usuários da rede da operadora de telefonia móvel de origem.

Poor network experience drives churn in Brazil

Posted: Apr 04, 2023

Opensignal analyzed the mobile experience of Leavers — those Opensignal smartphone users who moved to a new mobile operator in the last quarter of 2022. We observed that Leavers spent more time with no signal on their old operator compared with the average experience of all users on their original mobile operator’s network. Looking at the experience of our 5G users before they switched operators, Leavers generally observed slower overall download and upload speeds on their old operator, compared to the network averages.