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Como uma experiência ruim gera churn no Brasil

Posted: Apr 04, 2023

A Opensignal analisou a experiência com telefonia móvel dos usuários que mudaram para outras operadoras – usuários da Opensignal que utilizam smartphones e mudaram de operadora de telefonia móvel no último trimestre de 2022. Observamos que os usuários que mudaram para outras operadoras ficaram mais tempo sem sinal na operadora anterior, comparado à experiência média de todos os usuários da rede da operadora de telefonia móvel de origem.

Poor network experience drives churn in Brazil

Posted: Apr 04, 2023

Opensignal analyzed the mobile experience of Leavers — those Opensignal smartphone users who moved to a new mobile operator in the last quarter of 2022. We observed that Leavers spent more time with no signal on their old operator compared with the average experience of all users on their original mobile operator’s network. Looking at the experience of our 5G users before they switched operators, Leavers generally observed slower overall download and upload speeds on their old operator, compared to the network averages.

The rural urban divide widens with 5G rollouts in Italy

Posted: Aug 30, 2022

Italian operators first deployed their 5G commercial services in June 2019 and December 2020, while focusing their initial roll-outs mainly on densely populated urban areas, to maximize their return on investment. While this is a common global 5G approach, it comes at the potential cost of leaving rural users behind.

Analyzing 5G mobile experience at Serie A stadiums in Italy

Posted: Mar 29, 2022

The 2021/2022 football season is the first full season where there is widely available 5G from all four national mobile operators. In this analysis of Italian sports venues, we have analyzed our users’ 5G mobile experience on the four national operators during the 180 days starting on September 1 2021 and ending on February 27, 2022 at and around the 17 stadiums that host the 20 Italian Serie A football teams.

The quality of mobile network experience helps explain churn in Brazil

Posted: Sep 15, 2021

Opensignal has looked at the mobile experience of our smartphone users that changed their mobile operator in Brazil. In this analysis, we found that those Leavers that switched operators, or churned, generally had a significantly worse mobile experience before they switched, compared with the average experience of all users on their original mobile operator’s network. For example, on Opensignal data, on all four operators — Claro, Oi, TIM and Vivo — Leavers saw lower 4G Availability and a greater amount of time with no signal before switching.

Mobile experience helps explain why Italians are churning from the big brands

Posted: Nov 11, 2020

Opensignal has analyzed mobile subscriber churn in Italy and found that our users who changed their mobile operator on average had a worse mobile experience before they switched compared to the typical experience on their original network. Also, our data shows that, while the main brands of TIM, Vodafone and WindTre are losing smartphone users, their respective lower-cost brands — Kena Mobile, ho. and Very Mobile — are gaining users.

Broadband snapshots: Italy

Posted: Sep 04, 2020

Key points

  • The real-world broadband experience is highly dependent on the location of users’ homes, and users care about the experience where they live, and not nationally. Users’ speeds are higher on almost every ISP in urban areas, followed by suburban and rural areas.