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Como uma experiência ruim gera churn no Brasil

Posted: Apr 04, 2023

A Opensignal analisou a experiência com telefonia móvel dos usuários que mudaram para outras operadoras – usuários da Opensignal que utilizam smartphones e mudaram de operadora de telefonia móvel no último trimestre de 2022. Observamos que os usuários que mudaram para outras operadoras ficaram mais tempo sem sinal na operadora anterior, comparado à experiência média de todos os usuários da rede da operadora de telefonia móvel de origem.

Poor network experience drives churn in Brazil

Posted: Apr 04, 2023

Opensignal analyzed the mobile experience of Leavers — those Opensignal smartphone users who moved to a new mobile operator in the last quarter of 2022. We observed that Leavers spent more time with no signal on their old operator compared with the average experience of all users on their original mobile operator’s network. Looking at the experience of our 5G users before they switched operators, Leavers generally observed slower overall download and upload speeds on their old operator, compared to the network averages.

The quality of mobile network experience helps explain churn in Brazil

Posted: Sep 15, 2021

Opensignal has looked at the mobile experience of our smartphone users that changed their mobile operator in Brazil. In this analysis, we found that those Leavers that switched operators, or churned, generally had a significantly worse mobile experience before they switched, compared with the average experience of all users on their original mobile operator’s network. For example, on Opensignal data, on all four operators — Claro, Oi, TIM and Vivo — Leavers saw lower 4G Availability and a greater amount of time with no signal before switching.

TIM leads Brazilian operators in 4G coverage experience

Posted: May 24, 2018

When it comes to LTE reach, TIM Brasil has its competitors beat on two counts. It not only provided our users with 4G signals the most often but also in the most places. TIM rated highest in OpenSignal's 4G coverage experience metric, as our testers were able to find an LTE connection in 74.4% of the places they frequented in a recent three-month test period. That score was more than 7 percentage points higher than TIM's nearest rival Vivo.