See who you're winning, who you're losing, and why

Market share and subscriber switching intelligence for telecom commercial teams

Subscribers move fast.  New promotions hit the market, network events happen, and subscribers churn. Most commercial teams find out what happened after the time to act has already come and gone. 

Opensignal Subscriber Analytics™ tracks market share and subscriber switching across your full markets. It draws from daily observations across millions of devices, which means the data reflects what subscribers actually do. You see who you're winning, who you're losing, and what's driving the movement so you can meaningfully influence the outcome.

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Opensignal Subscriber Analytics

Opensignal Subscriber Analytics connects market share data with subscriber switching behavior at the local market level. The data comes from continuous, passive observations across millions of real devices, which means every reading reflects what subscribers actually did.

Every week, your commercial team sees which local markets are growing or contracting, which competitors are gaining, where your subscribers are going when they leave, and where your wins are coming from. The data operates at sub-regional granularity, giving you a precise enough read to act at local market level.

For telecom commercial and marketing teams, that means knowing this week which local markets are at risk and which competitors are targeting your base.

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Complete market visibility

Market Share

See your competitive position across every local market

Market Share shows your subscriber base relative to every operator in your market, broken down by region, technology, sub-brand, and MVNO. You see which local markets are growing week over week, where competitors have been quietly gaining, and where your strongest positions are.

This information tells a commercial team where to defend, where to spend, and where there is room to grow.

Key features:

  • Track your share by carrier, brand, and MVNO across national, regional, and city-level geographies

  • Identify growth markets and rank competitors by share position

  • Monitor how many subscribers in each local market hold both mobile and broadband with the same operator 

  • See competitor presence at sub-regional granularity to inform local promotional targeting and retail expansion decisions

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flow-share

Flow Share

Track where your subscribers are going, and where your competitors' are coming from

Flow Share tracks the actual switching behavior of subscribers across all operators in your market. Each week you see how many subscribers you won from each competitor, how many you lost and to whom, and what your net flow ratio looks like at local market level.

This is the data that tells you which campaigns are working, which promotions are pulling subscribers away from you, and which competitor is most exposed to a conquest play right now.

Key features:

  • See win share and loss share against each competitor, broken down by region and brand pair
  • Track wins-per-loss ratio weekly to monitor whether your net flow position is improving or declining
  • Use win composition data to see which brands your acquisitions are coming from
  • Use loss composition data to build targeted win-back campaigns against specific brands in specific local markets
  • Trendlines surface the impact of promotions, outages, and network events within days

 

Solve the reasons your team keeps falling behind

 

Churn

Your reports describe a market that already moved

When a competitor runs a promotion or improves their network quality, subscribers respond within days.

By the time that activity shows up in a churn report, your market share has already shifted.

Commercial teams spend most of their time diagnosing last quarter's losses instead of preventing this quarter's

Fragmented tools

Fragmented tools tell you one thing and miss everything else

CRM data tells you who left. NPS tells you how they felt when they left. Network KPIs measure speed and coverage. Point-of-sale records show what subscribers bought, not who they switched to.

Each source is right about one thing. None of them show the competitive switching dynamics that explain what is actually happening across your market.

late insights

Your existing data is one step behind

Standard panel research delivers monthly or quarterly reads. Subscriber behavior moves daily.

Commercial teams allocating acquisition and retention spend from 90-day-old data are working from a picture of a market that’s already shifted.

Why operators are choosing Subscriber Analytics

Subscriber Analytics gives mobile and broadband commercial teams a continuous view of market share, subscriber switching, and competitor pricing. Built from real device observations at scale, it covers win share, loss share, and churn signals across your full network footprint. 

Action vs. Intent

Subscriber Analytics: Measures actual physical switching, usage, multi-SIM behavior (coming soon) 

360° Degree Views

Subscriber Analytics: Uniquely combines network performance, pricing data, and subscriber movement to provide unmatched, comprehensive insights 

Near Real-Time Reporting

Subscriber Analytics: Near-real-time continuous signals at population scale 

Ground Truth vs. Panel Bias

Subscriber Analytics: Diverse multi-app partner ecosystem 

When your team needs to act locally with confidence, Subscriber Analytics is the only tool that closes the gap from data to decision.

Get the whole picture with Opensignal 

Subscriber Analytics is part of a connected intelligence suite for telecom operators.

Subscriber Analytics is part of Opensignal’s comprehensive solutions for telecom operators. Our entire portfolio draws from the same independent measurement base, so your network, commercial, and pricing teams are working from consistent data about the same market.

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